Whether you’re running a retail store, a restaurant, an office or an industrial warehouse, it’s important to pay attention to your business exterior. The outside of your building plays an important role in attracting customers and showing that you’re a professional organisation.
Here, we take a look at the benefits of better business exteriors. We also give you seven ideas for improving your business exterior to make a better first impression.
How a better commercial exterior benefits your business
Your business exterior is often one of the first impressions people get of your company. If you’re running a shop or restaurant, your exterior can determine whether customers choose to enter your business or walk on by.
But even if you have warehouse or office premises, your exterior makes a difference to how people see your organisation. It impacts clients and site visitors and helps determine whether they see your organisation as credible and trustworthy.
Your business exterior also has an effect on employees. They’re more likely to feel positive about their work and proud of the company they represent when your exterior is well-kept and well-presented.
Better business exteriors create a polished and professional company image. They show that you pay attention to detail and care about providing a safe and pleasant experience for customers, employees, and other site visitors.
7 ways to improve your commercial exterior
If you think your commercial business exterior could use an upgrade, here are seven ideas you can implement.
Install new doors
The best commercial and industrial doors last for years. But if yours have seen better days and you haven’t invested in door maintenance, it could be that your damaged or worn-out door needs repairing or replacing.
A new industrial door, shop front or roller shutter instantly improves business curb appeal. Modern commercial and industrial doors come in a variety of styles, materials and finishes. So you can pick the doors that best fit the branding and practical requirements of your business premises.
New doors also improve building security. This can help deter vandals and thieves — and prevent the damage to your building exterior they tend to cause.
Install signage
Without proper signage, customers may not know what you’re selling — or whether your business is open or closed.
For retail businesses, well-designed signage grabs the attention of passers-by and encourages them to step inside your store. For offices and warehouses, proper signage helps site visitors work out where to go.
For any business, branded signage shows you’re serious about what you do. So ensure your signs are legible from a distance and that they represent your brand in the best possible light.
Clean and repair
It’s inevitable that, over time, dirt and weather damage impact the exterior of your business premises. Your building can start to look dirty and neglected. So regularly clean the outside of your business, pressure washing walls and window cleaning, sweeping walkways and pavements.
As well as ensuring that your building is clean, regularly inspect your building and make any necessary repairs. Broken lights, a faulty gutter or cracks in the pavement can all pose safety hazards. They also impact your business’ appearance and the impression it gives.
Paint
Exterior paintwork fades over time. This makes your building less attractive — and it decreases its weather-protecting qualities, too.
So assess whether your building could use a new lick of paint. Repaint it the same colour for a refresh. Or opt for something bold and on-brand to make a big impact on customers and visitors.
Install lighting
You can use external lighting to highlight any interesting architectural features on your business building. Lighting is also useful for illuminating signage.
But lighting goes beyond aesthetics. It’s a practical choice that improves the safety and security of your business premises. People are a lot less likely to trip along a well-lit walkway — and criminals are a lot less likely to target a well-lit doorway.
With the right lighting, you can create a safe and welcoming environment all year round, even during darker winter months.
Do some landscaping
A little greenery can make your business premises feel more inviting and professional. So — if you have the time or personnel to maintain them — consider adding a flower bed, trees, shrubs, or even just a window box.
For office parks and large commercial properties, a landscaped seating area is a great place for employees to take their lunch when the sun is shining.
Tidy up the car park
Your company car park may be a primarily practical space. But it contributes to the overall look and feel of your organisation — and it should reflect the same level of care and attention to detail as the rest of your premises.
Potholes should be filled. Faded lines should be repainted. Litter should be collected regularly. You may also like to install traffic barriers and access control equipment to better manage the flow of traffic in and around your business property.
Clear signage and good lighting are important here, too. Site visitors and employees should feel safe and be able to find their way around your business premises with ease.
Get better business exteriors with Secure Door Systems
Your business exterior is the face of your company. By dedicating a little time and money to building upkeep and improvements, you make a great first impression on anyone visiting your premises.
Simple upgrades like fresh paint, clear signage, new lighting and a bit of landscaping work wonders. Secure commercial or industrial doors also make a world of difference.
The team at Secure Door Systems designs, manufactures, instals and maintains doors for industrial and commercial business premises. We can customise your new, secure doors to match your company branding, fit any doorway and perfectly meet the needs of your business.
So whether you’re looking to improve footfall or simply create a more professional business image, improve your business exterior with Secure Door Systems.
Get in touch with the team to get a free, no-obligation quote.
